Monday 6 May 2013

A Revolutionary Makeup Line By Jane Iredale

Jane Iredale is the president and founder of Iredale Mineral Cosmetics, a makeup line that is tailored for sensitive skin. She first started her company in 1994, following her previous work in the entertainment industry, where she first made her name.

Jane worked in TV, film and theatre before launching her own collection and it was here that she found inspiration. Her work with models and actresses throughout her years in the industry allowed her to see the importance of makeup and how dependant on it some women really are.

Sadly, heavy use of makeup for years on end can result in sensitive skin, breakouts, dermatitis and blemishes. Her understanding of this led her to her next step in life, creating a makeup line that is actually good for your skin.

Jane strongly believes that makeup is an essential part of a woman’s well-being and that every woman should be able to embrace their beauty, skin condition or not! The ill-effects of many makeup brands spurred her on to develop a unique makeup line using minerals and new technologies.

Jane Iredale UK is not just a modification of conventional makeup; it is a true expansion of skin care all together. Each Jane Iredale UK product features loose minerals that are inert and cannot support bacteria, meaning that the skin has a barrier of protection. That’s not the only protection her products support either, as they are also embedded with sunscreen.

Jane’s mineral cosmetics all have anti-inflammatory properties, helping those with acne or rosacea-prone skin types. They are also oil-free and non-comedogenic, which allows the skin to breathe and function in the same way it would without any makeup on.

Although the makeup has huge benefits for those with skin disorders, the products are not compromised when it comes to quality. The products provide full coverage and do not fade, crease or smear.